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Measuring conversion from the AI Agent

Do you want to know how many leads or customers you acquire through the AI Agent? You can measure this by using a unique link that is shared exclusively via the AI Agent.

By using a unique link, you can analyze how many visitors reach a specific page (such as a quote request or purchase) through the AI Agent.

How to measure conversion from the AI Agent

You can track conversions by using a unique URL with a UTM tag or a dedicated landing page. Below, we explain both methods.

 

Method 1: Unique URL with UTM tag

A UTM tag is a small piece of extra information added to a URL, allowing you to track where a visitor comes from in Google Analytics.

 

Step 1: Create a UTM Tag

Use the Google UTM Builder and fill in the fields:

  • Website URL: The link to your quote request or purchase page.
  • Campaign source: AI Agent (to identify visitors coming from the AI Agent).
  • Campaign medium: chat (or another term of your choice).
  • Campaign name: quote_request (or another relevant description).

Example UTM Link: https://www.yourwebsite.com/quote?utm_source=ai-agent&utm_medium=chat&utm_campaign=quote_request

 

Step 2: Add the link to the AI Agent's knowledge

  • Open your AI Agent in Watermelon.
  • In Domain Knowledge, add an instruction specifying when the unique link should be sent and provide the URL.

Example instruction:If someone wants to request a quote, send them this link: https://www.yourwebsite.com/quote?utm_source=ai-agent&utm_medium=chat&utm_campaign=quote_request.

 

Tip: You can also add a more general tag to the Domain knowledge: 

Add 'UTM TAG' to every URL that you share. Example: www.yourdomain.ai/utm=chatbot

 

Step 3: Analyze the results

  • Open Google Analytics and go to Acquisition > Campaigns > All Campaigns.
  • Search for the campaign (e.g., “quote_request”).
  • Check how many visitors accessed the page via the AI Agent.

 

Method 2: Dedicated landing page

Alternatively, you can create a separate landing page that is only shared through the AI Agent.

 

Step 1: Create a dedicated landing page

For example: https://www.yourwebsite.com/ai-agent-quote

 

Step 2: Add the link to the AI Agent's knowledge

  • Open your AI Agent in Watermelon.
  • In Domain Knowledge, add an instruction specifying when the unique link should be sent and provide the URL.

Example instruction: If someone wants to request a quote, send them this link: https://www.yourwebsite.com/ai-agent-quote.

 

Step 3: Use Google Analytics or your CMS statistics

This allows you to track how many people visit this page.