Do you want to know how many leads or customers you acquire through the chatbot? You can measure this by using a unique link that is shared exclusively via the chatbot.
By using a unique link, you can analyze how many visitors reach a specific page (such as a quote request or purchase) through the chatbot.
How to measure conversion from the chatbot
You can track conversions by using a unique URL with a UTM tag or a dedicated landing page. Below, we explain both methods.
Method 1: Unique URL with UTM tag
A UTM tag is a small piece of extra information added to a URL, allowing you to track where a visitor comes from in Google Analytics.
Step 1: Create a UTM Tag
Use the Google UTM Builder and fill in the fields:
- Website URL: The link to your quote request or purchase page.
- Campaign source: chatbot (to identify visitors coming from the chatbot).
- Campaign medium: chat (or another term of your choice).
- Campaign name: quote_request (or another relevant description).
Example UTM Link: https://www.yourwebsite.com/quote?utm_source=chatbot&utm_medium=chat&utm_campaign=quote_request
Step 2: Add the link to the chatbot’s knowledge
- Open your chatbot in Watermelon.
- In Domain Knowledge, add an instruction specifying when the unique link should be sent and provide the URL.
Example instruction:If someone wants to request a quote, send them this link: https://www.yourwebsite.com/quote?utm_source=chatbot&utm_medium=chat&utm_campaign=quote_request.
Step 3: Analyze the results
- Open Google Analytics and go to Acquisition > Campaigns > All Campaigns.
- Search for the campaign (e.g., “quote_request”).
- Check how many visitors accessed the page via the chatbot.
Method 2: Dedicated landing page
Alternatively, you can create a separate landing page that is only shared through the chatbot.
Step 1: Create a dedicated landing page
For example: https://www.yourwebsite.com/chatbot-quote
Step 2: Add the link to the chatbot’s knowledge
- Open your chatbot in Watermelon.
- In Domain Knowledge, add an instruction specifying when the unique link should be sent and provide the URL.
Example instruction: If someone wants to request a quote, send them this link: https://www.yourwebsite.com/chatbot-quote.
Step 3: Use Google Analytics or your CMS statistics
This allows you to track how many people visit this page.